I help people sound great in interviews and on podcasts, using experience gained from 20+ years at the BBC.

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What I do

Media Training

For individuals and teams who get interviewed or host company podcasts. In person or online.

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Pitching Support

Learn how journalists decide what to cover, and pitch them better. For PR and comms teams.

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Podcast Host Coaching

One-to-one, online coaching for founders and individuals hosting their own podcast.

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Podcast Production

For companies, founders and individuals who want high-quality podcast production.

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  • "The one-to-one nature and collaborative approach resonated strongly with the team who have taken the lessons to heart to produce better programming. Looking forward to introducing more of the team to his training."

    John Johnston, Head of Audio and Video - Europe, FT Specialist (Financial Times)

  • "Elements of James' workshop are now standardised in how we approach working with the BBC. Unlike other media workshops, James' specificity was actually applicable to a broad range of scenarios, because he gives the audience a raw understanding of the modern journalism experience. If you're an agency or comms team looking for an engaging, fun and informative broadcast media session, James is your guy."

    Bill Cropper, Senior Account Manager, Nara Communications

  • "Working with James has been like working with ten people in a London agency - that's how good he is. He's an exceptional creator and creative partner, and I've learned so much from him."

    Claire Coady, Founder, The Attention Practice

  • "James is the best kind of journalist - as an editor, he is inspirational, innovative and willing to take risks to get the best coverage; as a broadcaster, he is quick to get the full picture, and clear in putting that over to an audience."

    —Roger Hearing, Radio and TV Presenter, Media Consultant

  • "James is a brilliant producer. A ‘rabbit out of the hat’ problem solver with a head full of knowledge and a world of experience at his fingertips. And an all round good egg!"

    —Nick Garnett, Award-winning Journalist & BBC Documentary Maker, Director at MediaMouth

  • "James is a brilliant manager and mentor. His ability to stay cool under pressure during live radio shows was always particularly impressive.... (he is) somebody with real integrity and genuine enthusiasm."

    —Isabel Woodford, writer, producer and journalist

Who I Am

I spent 20+ years at the BBC, including Radio 5 live and the World Service, and I still make programmes and read the news there, so what I teach is current. Based in Manchester, I work across the UK, Europe and further afield, in person or online. I focus on fintech, but I work with all kinds of companies. Find out more…

Client List

BBC Radio 4

BBC Radio 5 live

The Financial Times/ FT Specialist

The Attention Practice

Sheffield Hallam University

Africa Growth Communications

Media 62

Nara Communications

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